Corporate Development Authority holds a training course on brand building

The authority for the development of companies and investment sites in the Al-Abbas's (p) Shrine, held a training course on brand building.

The session was attended by the members of the board of Directors of the holy shrine, Mr. Kadhem Obada and Sayed Mohammad al-Ashigar.

The chairman of the Commission; Sayed Mohammad al-Ashigar, said that"the course came to develop the capabilities and potentials in the companies of the Al-Abbas's (p) Shrine, because the Holy Shrine has companies with competencies and solid products".

He added that"the course was organized under the title (visual identity course - the road to brand building workshop), and was attended by Professor Rayan Abdullah, an Iraqi of origin and a German citizen, known internationally in brand building issues, designer of many brands of prominent companies in the world, and commissioned by the German government to create symbols and designs for the Berlin metro."

"The course aims to enable those in charge of Al-Abbas's (p) Shrine companies to highlight the strong qualities in their products and works through marketing, building the brand as an image and vision for the customer, and these courses will aim to develop and expand the spread of products because they are authentic Iraqi products,"al-Ashigar added.